5 Lessons for Building a Business From Scratch
Featured in Inc. Magazine
“When hunting for your next big business idea, embrace your personal experiences and expertise. You just might recognize an overlooked market.”
“Today, Amy Peterson is a celebrated medical aesthetician, a beloved "skin scientist." Her concept and her company, Skincare by Amy Peterson, flourished because her approach was rooted in a personal experience and a desire to help others. Her own recovery led her to try even more protocols that had never been done. She pushed boundaries--and those who do reach places others have not. Today, she helps thousands of people feel confident by treating them in new ways with innovative technology supported by exemplary customer service.
The moments that shaped you can guide you toward services or businesses that fill a vital need for others. What specific product helped you, and how can you transform and adapt that?”